A New Slant on Tokenisation

The latest article from our Americas Lead, Philip Pirecki, provides a new slant on tokenisation, focussing on the younger, digitally-native generation of gamers, investors and entrepreneurs, who are immersed in technology and used to transacting in online currencies, like Fortnite’s in-game currency V-Bucks.

Read the article now for fresh insights: Tokenisation and the V-Bucks Generation Transition

First published by Advisorpedia, a platform for the US investment industry, the article explores how:

• The step from transacting in virtual gaming currencies to investing in virtual real-world assets is a natural transition
• Tokenisation is a very familiar and central concept, not only in transacting, but in supporting investment, business growth, and in shaping a new culture of working
• Tokenisation can build on familiar territory to provide the next generation with further opportunities, opening up access to a greater variety of assets through fractional ownership and improved liquidity – from real estate to art to commodities
• The V-Bucks Generation don’t want to be restricted to certain investment types, strict timelines or limited payment options. They want flexibility, ways to transact online that can pivot to suit their needs, and platforms that can support new ways to generate returns
• The liquidity tokenisation offers to start and scale up businesses, driven by this generation, is a natural next step and could prove transformational in enabling V-Bucks innovators to attract alternative sources of funding to their start-ups from diverse sources
• The industry doesn’t only have an opportunity to tap into and cater to the V-Bucks Generation – it needs to be grappling with this transition now, due to a shift in values, attitudes and perspectives
• Asset managers need to develop products and solutions that draw on tokenisation to meet shifting expectations around value, risk, opportunity and efficiency

Philip’s article: Tokenisation and the V-Bucks Generation Transition, complements the host of content available in our dedicated tokenisation hub.

Explore our tokenisation hub now for more insights, including podcasts and videos.