The events function of any organisation in the finance industry is a diverse role covering many different types of internal and external events from small, intimate gatherings to large scale conferences. Event programmes usually consist of a mixture of virtual and face to face events.
Running a successful event campaign involves:
Identifying the strategic objectives of an event, which might include communicating messages, disseminating knowledge, building brand awareness, launching products or encouraging interactions.
Identifying, attracting and communicating with the correct audience/s during the registration process.
Conceptualising, planning and presenting creative event treatments including dressing and audio-visual aspects.
Arranging all event logistics, liaising and negotiating with suppliers and stakeholders.
Managing an event budget.
On-the-day management, ensuring that all aspects of the event run smoothly and staff are aware of their roles and responsibilities.
Overcoming any unexpected issues or changes that might arise due to the nature of live events.
Developing an appropriate follow-up strategy to maximise the impact of the event.
Event work can be extremely creative and is particularly fulfilling for those that enjoy bringing people together to achieve specific aims. It can sometimes involve travel and often involves out-of-hours work and a flexible attitude to the working week.
Organising an event is quite different to attending one, and event managers require excellent organisation and broad marketing skills. Being able to work collaboratively and constructively with stakeholders and suppliers at a variety of levels is essential.
If you enjoy marketing through real-time experiences, have an eye for detail and organisation, a flexible attitude, and an ability to communicate with a variety of stakeholders, you may want to consider a career in events.
A wide range of Jersey based, and international conferences and events take place each year within the finance industry.
In an events role you will be responsible for:
Career opportunities in events management may form part of a general marketing or business development role, or as a standalone role in larger organisations such as:
Events is a people focussed industry, so your soft skills will be important to succeeding, but an eye for detail and excellent organisation and budget management are equally important. We asked finance firms in Jersey what skills they are most looking for when hiring event management professionals and they responded:
A qualification in a relevant university degree, event planning qualification or Chartered Institute of Marketing (CIM) qualification can help you to succeed in this role.
If you are ready to kick-start your career in events, you can discover the current roles available in events on our vacancies page.