Liall is passionate about connecting people’s wealth with their values and believes the private wealth sector can play a fundamental role in shifting billions toward a more sustainable future. He founded Etcho a few years ago after leaving Standard & Poor’s where he worked with some of the world’s largest financial institutions on their sustainability offerings. He noticed a gap in the private client space and enjoys working with private wealth advisors across the trust, family office, and banking space to help engage with the next generation of clients and drive value in their relationships.