As Kenya’s family businesses enter a period of generational transition, the focus is shifting from wealth creation alone to the governance, communication and long-term planning needed to preserve it. A Jersey Finance roundtable in Nairobi brought together local and international advisers and industry professionals to explore the trends, opportunities and challenges shaping that journey across Africa.

Africa’s entrepreneurial strength has created substantial family-owned businesses and private wealth. Yet the ability to build wealth does not automatically ensure that it can be protected, adapted and passed on successfully.
That distinction was a key focus of the roundtable. Led by Dr Rufaro Nyakatawa, Market Director – Africa, Jersey Finance, the discussion brought together professionals from legal, tax, fiduciary, banking, investment, risk and advisory backgrounds to consider how families can prepare for succession while continuing to grow.
Participants described a market that is becoming more aware of the importance of planning. Founders are considering what will happen when they step back, while members of the next generation – often educated or working internationally – are returning with different views about governance, investment and the role they want to play in the business. Advisers around the table said they are increasingly approached by next-generation family members asking for help to begin these conversations with founders. This creates an important opportunity to professionalise family businesses but it can also expose differences in values, priorities and appetite for change.
The discussion was framed around a central challenge for families across East Africa: how to protect the wealth they have created and grown and pass it successfully to the next generation.
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